Visual identity
Ridente
An identity for a family dental practice, in which the smile becomes the centre of the visual language.
- Client
- Ridente, family dental practice
- Year
- 2024
- Work
- Logo, orthodontics variant, palette, letterhead, business cards
The project
Bringing the beauty of a smile together with the elegance of design.
There was only one question: how to convey warmth without slipping into the childish. The typeface is young and contemporary, with the assurance of brands that span generations; at the centre, the smiling tooth. Joy, welcome, trust, care and harmony are the values the project sets out from.
The family
To make clear whom the practice is for, a smaller tooth appears beside the main one. The logo comes in two versions, outline and solid, and the subtitle names families explicitly.
The tone
Just two colours: a luminous aqua and a soft lilac. The smiling tooth carries the welcome; the typeface and a measured palette preserve the register of a medical practice. Alongside the main logo, a variant for the orthodontics branch.
Palette: #7DEFEC · #D4C0F9
For an idea that asks not to stay alone, the first step is an email.
Write to us
Where we are
Via Raiale 161
65128 Pescara
Programme
Exhibitions, residencies and talks.
The programme
Ultrastudios APS · via Raiale 161, 65128 Pescara, Italy · Tax code 91147480684 · ULTRA*STUDIOS di Gioia Di Girolamo · VAT IT02405270683 · Privacy
Since 2012. Since 2026, also a studio.